Design Inspiration: Lamon Luther Branding

Today’s design inspiration is a brand identity campaign for Lamon Luther, a brand for craftsmen. The brand’s concept came from an actual craftsman, Lamon Luther and his signature is actually used in their logo.

Here’s a description of the man for who the company was based off of and what the company stands for:

Born at the start of the Great Depression, Lamon Luther, the man, was a mechanic, carpenter, and farmer. A maker in every sense of the word, he used his calloused hands to create works of art as well as provide for his family.

Lamon Luther, the brand, is a tribute to his memory and all that he stood for – art, craftsmanship, and hope for a better future. The creations made by the team utilize reclaimed materials that would otherwise have been destroyed, offering a second story to the life of the wood. The company employs skilled craftsmen who were forced into homelessness during the recent recession, giving them an opportunity for a new life. With laborers rebuilding their lives through every product made of repurposed materials, the workshop of Lamon Luther is an environment that exemplifies restoration in every way.

Below are a few more images to show you their extensive brand identity campaign. There’s a lot more on the project page and I definitely recommend taking a look at the rest of the images and the video.